About:

Corporate communications, brand marketing, and customer development executive with 15+ years across global retail, luxury fashion, hospitality, entertainment, healthcare, and growth organizations. Known for turning complex brands and experiences into clear, emotionally relevant stories and customer journeys that drive acquisition, retention, and sales growth.

 

Experience leading integrated marketing, corporate communications, PR, social, digital, GTM, and crisis communications for multi‑billion‑dollar companies and high‑growth brands. Expert in executive and internal communications, brand strategy, growth marketing, events/field marketing, and retail launch to profitability.

 

Proven track record building customer development and luxury clienteling programs, from segmentation, VIP engagement, content, and customer outreach to events and on‑the‑floor playbooks that turn traffic into long‑term, revenue‑driving relationships.

 

Selected Results:
•    Launched luxury collaborations and retail experiences with Prada, Saks Fifth Avenue, and Stella McCartney.
•    Led global retail turnarounds that grew customer traffic by 4% and average transaction value by 3–5% across 250+ global retail locations.
•    Created a customer engagement model at Saks that increased sales by 21%, delivered a 24% referral rate, 84% retention rate, and a 33% lift in event attendance.
•    Launched new hospitality, retail, fashion, and luxury locations to profitability for companies growing at 40%-100% year-over-year and developed integrated campaigns that achieved 150%+ of sales goals.
•    Earned national recognition through award‑winning campaigns (Ragan, Hermes, Stevie, and PR Daily awards) and top‑tier media coverage such as The Wall Street Journal, Vogue, The New York Times, Vanity Fair, 60 Minutes, Fast Company, Newsweek, The Today Show, CNN, and Bon Appétit.

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Education and Board Experience:

MBA, Kellogg School of Management (Northwestern University); MA in Journalism; and advanced training in luxury branding, retail customer experience, and marketing strategy from LVMH, Cornell, and the Ritz‑Carlton Leadership Center.

 

Board roles with Shopiggo (AI retail marketplace for vibe shopping) and Kellogg EMBA Women at Northwestern University.

Expert Storyteller – Data-driven Marketer - Growth Driver – Team Leader